How Founder Of Soul Travellers Siphesihle Ndlela Sought To Disrupt The Narrative Of Domestic Tourism In South Africa
How Founder Of Soul Travellers Siphesihle Ndlela Sought To Disrupt The Narrative Of Domestic Tourism In South Africa. Soul Travellers roots lie in the holy land of Israel, steeped in exoticism and heritage. It was here, that the company’s business catalyst, Siphesihle Penny, began to dream up an idea so brilliant that it has not only disrupted the narrative of domestic tourism in South Africa, but is cultivating and redefining it entirely.
From the unique perspective of being an intuitive traveller herself, Penny honed in on the yearning for connection felt by the continent and the people who make it what it is. “Through Soul Traveller Tours we have created a platform for people to feel good about their country and heritage. We want people to connect and experience the unexplored soul of our cultures and continent. The immersive experiences that we have curated will provide a platform for all South Africans and international visitors to connect, create and affirm strong bonds of community and kinship. We seek to create a unique travel movement designed to ignite deep connectivity with our history, and fellow countrymen resulting in unexpected friendships.” Siphesihle Penny Ndlela said on the company’s website.
The company is the first Group Travel Tour Operator in the country focused on the domestic market. It is the pioneer of group travel in Africa working to quell the intimidation of travel by connecting local travellers with the beauty and intricacy of the continent’s landscapes. The company promotes local travel as a viable option – allowing its own people to become ambassadors of the country creating a sustainable travel movement that supports the local economy.
