Flying Fish Is Set To Launch Its New Hard Seltzer Beverages In April!
Flying Fish Is Set To Launch Its New Hard Seltzer Beverages In April! Popular flavoured beer brand Flying Fish is launching a new range of hard seltzer beverages, which contain a combination of carbonated water and alcohol. The drinks are due to hit shelves at the beginning of April and will come in two flavours, lemon & lime and raspberry. “Our ambition is to grow this category with one of our premium and well-liked brands, Flying Fish… a brand in our portfolio born to bring new and exciting category experiences and now brings SAB’s first hard seltzer.” Zintle Botha, SAB’s Director of New Ventures told Business Insider.
Flying Fish’s hard seltzers will hit shelves in early April and be available in 300ml slim cans containing 5.5% alcohol by volume (ABV). A single can will retail for R15, a six-pack for R85 and a case for R305. For the first three months, Flying Fish seltzers will be sold exclusively through Pick n Pay, Pick n Pay online and Bottles.
“Once this product has proven to be a success, it will be integrated into an SAB brewery. If the product meets commercial expectations, we aim to increase distribution to other retailers from July 2021. Once the product has proven to be desirable, a larger SKU size will be investigated. A third flavour is also in the pipeline and will launch once the product is better known in market,” Flying Fish said in a statement.
According to Buzz Life News, Hard Seltzer is a sparkling water with real alcohol and a dash of fruit juice, carbs and sugar. Hard Seltzers’ bring excitement and versatility to any social occasion and have become increasingly popular with both men and women. The global sensation began in the US and is spreading around the world at a fast pace and has now arrived in South Africa. Flying Fish created South Africa’s first flavoured beer and true to its nature of challenging convention and norms, is officially launching Hard Seltzer in the country.
