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Moving Tactics Seeks To Improve Customer And Brand Communication

Moving Tactics Seeks To Improve Customer And Brand Communication. Established in Cape Town, Moving Tactics is well known for efficient, personalised and hands-on service. It has regional offices in Cape Town, Johannesburg and Durban, and it is backed by a nationwide team of passionate and resourceful technicians who provide first-class technical support and service to its clients. Moving Tactics offers customised digital signage solutions developed for the retail environment with emphasis on customer and staff communications. The company prides itself in developing and creating innovative customised digital signage technologies for all industries.

Moving Tactics has worked with top brands, retailers, restaurant chains, mobile telecommunications companies and financial institutions to develop, create and implement digital signage platforms across the continent that facilitate in store marketing and advertising, corporate communication and audio applications.

Its goal is to create unique experiences for its clients using digital signage, a leading form of digital communications worldwide. These technologies are providing retailers, restaurant owners, corporate and financial institutions with unlimited communication opportunities to enhance their environments and their brand experiences. Retail Digital signage provides retailers with effective, customised and visually appealing content that enhances the customer shopping experience whilst driving engagement and consistent brand image.

Retail Digital signage can effectively lead the customer through the in-store journey, from store front digital screens to product advertising to up-selling at till points. Shoppers expect a state of the art shopping experience and retail digital signage provides brands with an edge over the competition by increasing revenue whilst keeping costs under control. Its customised digital menu boards provide dynamic content to attract client attention and drive sales with one click. Additionally, its flexible functionality updates pricing in minutes from a centralised database, regionalises campaigns, day parts and ensures that all outlets adhere to ensure consistency and integrity of the brand.

More and more banking and financing institutions are using digital signage as an efficient and effective tool to notify customers about in branch services and promotions, whilst at the same time informing and entertaining them to lessen perceived waiting times. These same tools can also be used for internal corporate communications and training.

By Thomas Chiothamisi

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