Retail Group Mr Price Manages To Buy 100% Of Yuppiechef!
Retail Group Mr Price Manages To Buy 100% Of Yuppiechef! Yuppiechef has made headline news because it recently agreed to become a part of the Mr Price Group, and be owned by them, once their deal is approved by the Competition Commission. “We are very excited about welcoming the Yuppiechef team into our family. We are partnering with a market-leading business which has won numerous awards relating to both e-commerce and stores, and Yuppiechef has a proven ability to launch private-label categories which have also attracted industry recognition.” Mr Price Chief Executive Officer, Mark Blair, told Business Tech.
“Yuppiechef will benefit from our financial strength to accelerate growth plans which include significantly broadening the product assortment into areas where we have well-established skills and expanding its physical presence beyond the currently limited number of stores. We were early adopters of e-commerce in South Africa and our consistent investment has really paid off for us. Yuppiechef gives us another platform to escalate our ambitions in online retail and enables us to be strategically positioned for further growth.” Blair added.
Yuppiechef was founded in 2006 by two good friends, selling just 32 kitchen products online, from a lounge in Plumstead. More than a decade later, the company has nearly 200 of employees that are working together to help its customers find more moments of joy in their homes. The company always hunts out exciting new kitchen and home finds, locally and internationally, looking to inspire itself and its customer and growing its ranges. From knives, appliances and hard-to-find ingredients, to bedding, rugs and furniture, the company has sourced and tested the best quality it can find, from brands and makers that it loves.
Yuppiechef said on its website, “…We’re still going to be the same Yuppiechef in name and people and the way we work. We’re going to carry on pushing our service levels as high as they can be, from our same offices and warehouse in our corner of Cape Town, with the same awesome people in them. And we’ll keep bringing you high quality kitchen and home finds that excite and inspire us and you, and sharing them wherever it suits you best, whether online or in-store.”
