Will.i.am Is Set To Launch New Futuristic Mask Called XUPERMASK. American rapper, singer, songwriter, record producer, entrepreneur, television personality, actor and the founding and lead member of the musical group Black Eyed Peas William Adams better known by his stage name will.i.am announced the launch of his futuristic mask that encompasses a host of features. “We have a huge opportunity to do something really big and solve problems that a lot of folks making masks before have ignored,” Will.i.am told Complex.
XUPERMASK features an elastic strap and buckle mechanism, comes in two colour ways (white/gray/orange and black/orange), and will be available in two sizes. The tech comes with a complimentary XUPERKIT, containing a carrying case, three-month supply of HEPA filters, ear tips, USBC-C charging cable, and a companion fabric mask. It will drop in the U.S., Canada, UK, and EU on April 8.
For the new technology, the creative linked with superhero costume designer, Jose Fernandez, who has previously worked on material for Batman, Spider-Man, and Tron films. Will.i.am previously sought his work when the Black Eyed Peas headlined the Super Bowl halftime show a few years back, and he couldn’t think of a better candidate to offer some help.
“I knew it should be Jose like, ‘Yo Jose look, bro, let’s make a mask. Are you busy right now?’ He was like, ‘Well, actually I’m not. People aren’t filming anything right now. So, you got me a hundred percent right now. So, thank the Lord that he was available. To have that level of a designer be a part of your company is phenomenal.” Will.i.am told Complex.
According to Complex the multi-hyphenate is linking with manufacturing company Honeywell for a one-of-a-kind piece of technology, XUPERMASK, a $299 product aimed to revolutionize the mask game. XUPERMASK uses Honeywell’s patented HEPA filtration tech with specs straight from the mind of the Black Eyed Peas MC and producer, such as magnetic ear bud docking, Bluetooth 5.0, as well as noise-cancelling and noise-reduced microphone.