eCommerce Platform Faithful To Nature Opens Its First Flagship Store
eCommerce Platform Faithful To Nature Opens Its First Flagship Store. Cape Town-based eCommerce platform Faithful to Nature has launched its first official flagship store at the world-renowned shopping centre, the V&A Waterfront. Faithful to Nature is a different kind of retail business; for starters the company really cares the whole environment on Earth. It sells natural and organic products. The company is one of the first companies in the world to have created a strict ingredient policy that it absolutely never compromises on.
Simon Bowes, Chief Marketing Officer at Faithful to Nature told Venture Burn that the launch of the store comes at a perfect time as consumers are becoming more eco conscious in their shopping behaviour. “We have witnessed this global shift with Amazon’s acquisition of Whole Foods Market as well as the recent success of Yuppiechef in the local space so there’s literally no time like the present. We are in a privileged position, at the intersection of natural health, sustainability, and eCommerce, which has seen us achieve record growth in 2020.”
The company believes in giving back the power to know what it is that its clients are really bringing back into their homes from the shopping baskets, and it wants to take the hassle out of their clients’ organic shopping. It is the company’s genuine quest to share its knowledge and provide clients with useful resources that will help them to become a more discerning and conscious consumer. It believes that clients should know what they are putting into their body, their children’s bodies and the environment.
“We have gone with a clean, natural, and relaxed feel for our stores that embodies our products and thinking about sustainability in everything we do. Since we opened our doors on 1 April we have observed a solid amount of traffic and have been impressed with both the excitement and the feedback the store has generated. This milestone will allow us to grow, deliver on our mission, and most importantly help scale the SMEs with whom we partner through increased distribution. We are focused on increasing our brand’s ability to create memorable experiences and a physical presence allows us to connect with our customers like never before,” Bowes added.
