Start-Up Wayja Launches Its Cashless Peer To Peer Betting App. Joburg-based start-up Wayja launched its cashless peer-to-peer betting platform earlier this month. The application allows users to connect with friends and make cashless wagers on anything, from anywhere. Officially founded in 2020 by Reece Jacobsen and Clinton Holroyd, the start-up has thus far been funded by seed capital from the founding team but will look to additional funding rounds as the platform scales.
“Everybody loves that feeling of winning bragging rights over your peers. We see countless bets being placed in everyday situations between friends, colleagues and counterparts. If you’ve ever been in an office pool on Superbru, making bets on the golf course, or even if you’re making bets with friends over who will be the next to get married – then this is for you. Wayja is there to make informal betting simple, quick and cashless.” Wayja CEO Reece Jacobsen told Venture Burn.
Co-founder Clinton Holroyd also told Venture Burn that, “The potential for scale is what makes this such an exciting venture for us – we’re already making headway into switching Wayja on in key international markets such as the US, UK, India, and Nigeria all while gaining further traction here within the South African market.”
Wayja app is the application software that is provided by Wayja that may be installed or downloaded from an online application store on a compatible device for the purpose of the service. With the popularisation of cryptocurrency and online marketplaces, recent trends reflect that Gen-Z no longer places their trust in middlemen but prefers complete control of financial transactions.
Jacobsen is optimistic about the start-up’s growth so far as he told Venture Burn that, “Our first few weeks in business have been very encouraging and has strengthened the conviction that we’ve built a platform that is filling a gap in the market. We believe that these early sign-ups will snowball as more people get exposed to the platform. The informal bet against friends is not a new phenomenon by any stretch, but Wayja truly brings it into the modern era.”