Atmosphere Comms’ Aims To Provide Expertise Communications Services

Atmosphere Comms’ Aims To Provide Expertise Communications Services. Atmosphere Comms’ expertise lies in strategic consulting, corporate pr, media relations, content creation, crisis communication, influencer relations, creative brand building and social media campaigns. Its clients are some of Africa’s leading brands and corporates and include Santam, Capitec, MWEB, Sanlam and international retail brand Cotton On.

Atmosphere, part of the King James Group, is home to a team of creative, dynamic and highly skilled consultants. Founded by MD Nicola Nel, it now employs 45 passionate individuals. While from diverse professional backgrounds, they share a common goal to achieve exceptional, measurable results for its clients. The company places great emphasis on internal mentoring and training and cherish its (mostly) relaxed, enabling working environment.

Reputations are precarious in the digital age. Crises unfold quickly and stay around online for a long time. One of the best ways to prepare for bad news is to build up a bank of good, accurate news about one’s brand. Not only will this allow goodwill if something does go wrong, people also have positive stories online to give a balanced view. Atmosphere uses a suite of tools to listen and learn how it’s clients are perceived in the public eye and it provides expert counsel and ongoing support to ensure they consistently build resilience, credibility and brand love.

Atmosphere specialises in content marketing via its content hub. A team of nimble creatives tap into tactical topics and know how to start big conversations, its creators are always nose to the news, sniffing out boundary-breaking stories that get its clients’ expertise across. As a content marketing agency, storytelling is the business and it is consistently finding new ways to produce content that captivates. The company’s campaigns are always born from a strong collaboration with its clients. It works with clients to deeply understand their business so it can tell stories that stick to their brand message and promise, delivering on its goals.

By Thomas Chiothamisi

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