Designer Masonwabe Ntloko Announces New Collaboration With Markham. South African designer Masonwabe Ntloko took to Instagram to announce his new collaboration with Markham, one of the leading fashion retailers in South Africa.
The post read, “I’m proud to introduce a collaboration between Masonwabe Ntloko + @markham1873 titled a full circle moment. Available in Markham store nationwide and on the Markham website. Shot and edited by @aviwexaluva produced by @umsindisiwesiko”
Masonwabe is a designer/illustrator, founder of Create Studios and textile design graduate. He grew up in a small-town called Edutywa, but is originally from a village called Engwane, where he has drawn most of his inspiration from. Culture (isiXhosa and recently other South African ethnic groups), personal experiences and the everyday life of ordinary black people are amongst the things that he finds value in and tries to emulate in his work.
Masonwabe’s design style is well-curated, simple with a cultural influence. His work takes the form of a storyteller, taking stories from the past and expressing them in an artistic form that many may connect to. His style is modern, fitting for the current times, while offering a nostalgic element. While completing his studies at Nelson Mandela University, he received an opportunity to intern for one of South Africa’s biggest luxury brands. That opened his eyes to the different ways one can express themselves artistically, learn about all the other aspects of the design industry and from there he started building his personal brand as Masonwabe Ntloko.
For a local brand to collaborate with a big company such as Markham says a lot about the brand’s work ethic and determination to make the brand successful. With this collaboration Ntloko’s brand will be available at Markham stores a nationwide which means that it will receive extensive exposure to Markham’s clientele and therefore may increase the sales of the collection and even that of the brand.