Mobile Application Start-Up SendOff Seeks To Relieve People From The Burden Of Planning A Funeral While Grieving

Mobile Application Start-Up SendOff Seeks To Relieve People From The Burden Of Planning A Funeral While Grieving. SendOff began as an idea in 2019 after its co-founders Zolani Matebese who also serves as the company’s CEO and Thabisile Sethaba who serves as the company’s COO, helped out with a funeral and thought…..”There’s got to be a better way to do this”. Dealing with the passing of a loved one is hard enough without unreliable service providers, pressure sales tactics, unfeeling claims administrators and the predatory behaviours that have come to define parts of the death care industry.

The founders of the company explain that they have been there, and they think that after a loved one passes, people need to be able to process, feel and breathe. They should be able to focus on family and grieving, not admin. So they started Sendoff as a way to make the process of managing a loved one’s passing easier.

The company is working to make Sendoff the world’s best, most trusted, death care solution. That means that it is focused on delivering its user friendly, intuitive mobile app, a world class user experience, a library of online resources to help clients and a community where they can get questions answered. It believes a company’s values have to be more than words printed in a dusty book somewhere or written on a boardroom wall. It strives to ensure its entire staff at Sendoff lives by values such as, empathy, respect, openness, professionalism, and simplicity.

Sendoff has partnered with Hospices as part of its business doing good initiative. As Send-Off’s CSI partner, the Hospice Palliative Care Association of South Africa (HPCA) will receive a percentage of net profit after tax. The HPCA is a member organisation that supports more than 103 organisations that provide hospice services to more than 100,000 people per year. Hospices provide holistic care to people affected by life-threatening diseases, regardless of whether they can afford to pay for this or not.

By Thomas Chiothamisi

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