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How WAXIT Is Creating Business Opportunities For Inspired Businesswomen

How WAXIT Is Creating Business Opportunities For Inspired Businesswomen! Opening your own company can be a daunting task – with all the uncertainty, the unknown and the unexpected. But what if you were offered an opportunity to own a business, with the backing of a successful brand and team, knowing you have all the information and training on hand to create a buzzing business?

With strong entrepreneurial roots and a passion for creating the best experiences, the founder of WAXIT, Michelle Royston, has a wealth of experience and is offering just that – a business opportunity for all!

“I identified an opportunity for taking a service that is generally an afterthought in most salons and focusing on it entirely,” says Michelle Royston.

Thus, the WAXIT brand and business was born. We have been committed to developing a franchise brand with a superior offer. Particular focus has been placed on designing and locally manufacturing the highest quality products to fulfil our promise. This is extended to our franchisees who will be assured supply of quality product.

WAXIT have created a place where men and women alike can go to wax it expertly and discreetly, free from the intrusions that come with visiting full service salons. But even more so, they’ve created a franchising opportunity that is not only affordable, but also enticing! WAXIT is looking for prospective entrepreneurs to join the team as we expand our network of WAXIT outlets nationwide. They take great pride in helping their ‘Franchisees of Smooth’ succeed at running their own waxing business, assisting with everything from site selection to ongoing mentorship and comprehensive training.

“At WAXIT, we attract high-calibre individuals for a reason. From franchisees to WAXITologists®, our team is made up of some of the most driven, purposeful and awe-inspiring people around. We pride ourselves in embracing our core values and entrenching ourselves in living our brand,” says Michelle.

They are masters of sleek and silky, and they focus only on fuzz. No manicures, pedicures or facials, just high-quality waxing. When it comes to their craft, only the best will do. Their master WAXITologists® use their very own exclusive, hypoallergenic wax – designed and manufactured locally.

At WAXIT, the franchise opportunities are designed to have you open, trained and running from 45-60 days of signing the agreements. From comprehensive training to ongoing mentorship, marketing strategies and products, they give you all the tools you need to run and grow your own hair removal franchise.

“We wanted to have the ability to share this brand with likeminded female entrepreneurs. We spent 2 years developing and perfecting the model and launched our first franchise in August 2019 in El Ridge Corner, Boksburg. The concept is simple and easy to operate. There is a proven formula that works. All you need is passion, drive and a love for people. That’s it, we can teach anyone to become an entrepreneur with the support structure we have in place,” says Michelle.

Still sounds daunting? Not to worry – WAXIT offers ongoing business support and tools which includes:

·      Marketing programme and tools

·      Product knowledge and training

·      Business systems and tools developed to maximise performance

·      Internal Communication Online Platform with all tools available at the touch of a button

·      Planning and pricing

·      Management of appointed suppliers

When it comes to the qualities that the team find important when looking for a possible franchising candidate, they describe, “Strong Leadership, Passionate, Compliance, a Hands-On approach to Business, and Hardworking” to name a few.  

When it comes down to the actual process, they advise that the “franchisee selection process is stringent”. The selection process is both intense and lengthy, however, the rationale behind this process is due to the team wanting to perfectly match the right franchisee to each WAXIT, as only a healthy relationship will create a successful business partnership for both.

There are 4 stages in the franchising process which include:

Stage 1 – Initial Inquiry and Application completed online

Stage 2 – Full Application form submitted followed by interview and financial meeting.

Stage 3 – Getting to know you, instore trial and making a commitment

Stage 4 – Final selection, agreement signing and battle plan.

Like any business opportunity, the big question is MONEY. How much does all of this ultimately cost?

There is an initial commitment fee of R30 000 ex vat. This payment will be offset on the Upfront Franchise Fee of R130 000. The WAXIT Franchise has an estimated set up cost of R1,2 million ex vat, deposits and working capital. See online for a full breakdown,” Michelle says.

With any entrepreneurial leap of faith, patience is key, and it takes time and full commitment to build your business. A business leader must be 100% committed to the process and what one puts in is what one gets out.

“It’s not the kind of business that you can buy and leave to operate on its own. You need to be hands on and fully involved and committed to reap the return,” adds Michelle.

At WAXIT, their proven business strategies take the guesswork out of running and growing your own waxing franchise.

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