SA Fashion Brand MaXhosa featured In ‘Coming 2 America’ Movie
SA Fashion Brand MaXhosa featured In ‘Coming 2 America’ Movie. South African luxury clothing brand MaXhosa by Laduma Ngxokolo collaborated with American Academy Award-winning costume designer Ruth E Carter to have their designs featured in the recently released American film ‘Coming 2 America’. The brand designed the outfits that were worn by the movies characters to represent the African inspired theme of the movie. Ngxokolo was approached by Carter in July 2019 to have his designs featured as part of the main wardrobe of ‘Coming 2 America’, which is out now on Amazon Prime and at cinemas across South Africa.
Ngxokolo told Cape Talk that, “The new collection that I’m working on now also includes some of the pieces that we did for ‘Coming 2 America. As always, our looks are culturally focused but with a major modern twist. We are super excited that we are officially part of a history… For the past 32 years, people have still been watching the old ‘Coming To America’ movie. It means that for us, we are going to be remembered for the next 30 years + when the next generation is looking at different ways of dressing up.”
Coming 2 America is a 2021 American comedy film that serves as a sequel to the 1988 film Coming to America starring Eddie Murphy. The film is directed by Craig Brewer from a screenplay by Kenya Barris, Barry W. Blaustein, and David Sheffield, and a story by Blaustein, Sheffield, and Justin Kanew, based on characters created by Murphy. It is the second installment in the Coming to America film series, and stars Murphy, Arsenio Hall, Jermaine Fowler, Leslie Jones, Tracy Morgan, KiKi Layne, Shari Headley, Teyana Taylor, Wesley Snipes, and James Earl Jones. Originally to be theatrically released by Paramount Pictures, the film’s distribution rights were sold to Amazon Studios due to the COVID-19 pandemic. Amazon released it digitally via Prime Video on March 4, 2021.
“Getting a call from Ruth E. Carter was a great honour and even better being told that she wants to work with me. She gave me free rein. Of course, she did brief me about the characters that are going to be wearing the pieces but she said it’s my aesthetic and that I would understand the DNA better.” Ngxokolo added.
