Lekau Sehoana Announces Sneaker Outlet As DRIP Celebrates 5 Years
Lekau Sehoana Announces Sneaker Outlet As DRIP Celebrates 5 Years. As DRIP is celebrating 5 years since it was founded, the founder of the company Lekau Sehoana took to Twitter to announce a new business venture called Sneaker Outlet. The company is a sneaker store that will not only sell DRIP sneakers but it will also sell other brands.
The post read, “5 Years of DRIP Comes with Exciting News!I’m thrilled to introduce @sneaker0utlet , an addition to the newly formed Amanzi Group of Brands Company. As a sneakerhead, I know how hard it can be to find the perfect kicks at the right price. That’s why we created Sneaker Outlet, to bring you authentic sneakers at unbeatable prices. Our mission is simple: to make sneaker culture accessible to everyone. Whether you’re a seasoned collector or just starting your journey, Sneaker Outlet is your destination for: Discounted prices on Sneaker styles, New arrivals added daily and Authentic products Expert staff to guide you through our vast selection. “
Sneaker Outlet is part of the larger strategy to shake up the sneaker game. Here’s how it works: Drip will remain the premium destination for the latest and core products. Sneaker Outlet will be the go-to spot for discounted prices and clearance items for DRIP. To minimise the potential cannibalization of sales between DRIP and Sneaker Outlet, the company created a new strategy of DRIP being less retail but more product focused whilst Sneaker Outlet is more retail and multi-brand.
To reduce dependence on DRIP Products, Sneaker Outlet also sells other Sports Lifestyle Brands which the company was able to bring on board to appeal to a broader and diverse customer base and to minimise the cannibalism. By separating the offerings, the company can ensure that: Drip stays focused on showcasing the newest and most coveted sneakers while Sneaker Outlet provides unbeatable value to customers looking for deals.
Amanzi Brands is passionate about empowering self-expression through fashion. With Sneaker Outlet, it is taking it to the next level. Sneaker Outlet will be opening three new Stores at Mamelodi Square, Tsakane Mall and Mabopane Square in the next coming days.
