Space42 Brings Ad-Funded Free Public Wi-Fi Model to South Africa
Space42 Brings Ad-Funded Free Public Wi-Fi Model to South Africa. UAE-based technology company Space42 has launched an advertising-funded public Wi-Fi service in South Africa, allowing businesses to provide customers with free internet access while generating revenue from their connectivity infrastructure.
The service, powered by Space42’s YahClick satellite broadband network, gives users 20 minutes of free internet access after watching a 30-second video advertisement. Users can watch additional adverts to extend their access.
The model targets businesses and network partners seeking to monetise existing or new public Wi-Fi hotspots, including locations where connectivity is limited.
According to Space42, partners can install antennas and routers connected to the YahClick network and distribute internet access to users at their premises. Businesses with compatible Wi-Fi equipment can also introduce advertising and analytics capabilities without replacing their existing infrastructure.
The platform provides network partners with reporting tools to monitor hotspot performance, while advertisers can measure engagement with their campaigns.
The launch comes as internet advertising revenue in Africa is projected to reach $3.1 billion (R55.7 billion) by 2030, according to PwC’s Africa Entertainment and Media Outlook 2026 to 2030.
Elmuiz Saad, senior vice-president of commercial at Space42, said the solution supports South Africa’s digital inclusion priorities and forms part of the company’s strategy to expand its presence in non-terrestrial networks.
Space42 said partnerships with local operators would help identify connectivity needs and support the delivery of services in different areas.
The South African launch builds on the company’s wider African activities. Its subsidiary Thuraya announced the commercial rollout of Thuraya-4 satellite services in November 2025, targeting industries including energy, mining and maritime operations.
In Zimbabwe, Space42 has connected more than 1,000 schools and 500 clinics, with another 2,500 schools planned.
Its Mira Aerospace subsidiary has also conducted what the company describes as the world’s first 5G video call from a fixed-wing high-altitude platform station in Rwanda.
Separately, Space42’s Map Africa Initiative, developed with Microsoft and Esri, uses satellite imagery and artificial intelligence analytics to create a base map covering all 54 African countries.
