The Come Up Of Nora Cosmetics In Botswana
The come up of Nora Cosmetics in Botswana. Nora Cosmetic is a locally owned make up brand by Nora McAslin. The beauty who hails from Bobonong in Botswana saw a gap in the beauty industry and took over.
Nora realized that most products were not manufactured in Africa and were unable to withstand African weather, as they melted under hot conditions of the African climate. This inspired her to create a product suitable for all women skin tone but also perfect for the weather climate. Nora Cosmetics was conceptualised a couple of years ago, but only started retailing in 2016, after an intense research on makeup production methods.
Her earliest encounter with make up production was when she worked as a brand ambassador for a Ghanaian Company called Black Secret. She would later decide to come up with a makeup line of her own that would be ideal for African women’s skin Nora took it upon herself to get contacts in Taiwan, who helped her with ways to produce the relevant shades and related products for Botswana.
Nora Cosmetics are especially for designed and best suited for women of colour, and they also cater for now extremely harsh conditions. To combat hot temperatures, she infuses her products with appropriate sunscreen, and ensures enough doses of minerals that aid in skin absorption and are user-friendly, especially for those with sensitive skin.
The brand started off with one product called cream to powder foundation, but has grown since with a range of products available for purchase. The products are now selling in southern Africa with countries like South Africa and Zambia having already given positive feedback.
Like any other entrepreneur, Nora faced a series of challenges among them high rental space in shopping complexes, which led to her current partnership with Brandz Unlimited. However the secret in her success lies in not giving up. Nora continues to encourage anyone willing to be an entrepreneur, across all fields, to follow their dreams and be determined, keeping in mind that hard work pays.
