InSites Consulting To Ease Communication With Brands And Consumers. InSites Consulting bring together mainstream, leading edge and creative consumers voices through its state of the art insight community technology, to deliver richer insights for brands. By closing the gap between brands and consumers, the company makes consumer centricity an everyday reality for its clients. It fosters consumer collaboration and empathy so that people and brands can shape the future together.
The company was founded by Niels Schillewaert in 1997. In 2011 Schillewaert met Henk Pretorius and Elna Pretorius, the founders of Columinate at the ESOMAR Conference where they all realised that their companies share similar values, goals and vision so they began to work together over the next few years. The companies announced that they were joining forces in 2018 so that they can broaden their global footprint.
The company’s state of the art tools and proprietary platforms allows it to get to the right insights and turn these insights into action in a better, faster a cheaper way. The company specialises in online and mobile market research, brand equity studies, ad testing, panel surveys, advanced statistical analysis, consumer journey mapping and panel research services.
From developing a brand key, testing a communication campaign to tracking brand performance, the company understand and masters these different schools of thought and actively uses this expertise to define the right approach for the client’s brand challenges.
InSites Consulting are a next generation insights agency stretching the boundaries of marketing research. Being awarded as a top 10 most innovative research agency (HRIT), InSites Consulting is a pioneer in empowering brands to take better and faster decisions with consumer insights at the core. With a team of more than 600 people across 17 offices in Bangkok, Dusseldorf, Ghent, Hong Kong, Jakarta, Johannesburg, London, Manchester, Manila, New York, Paris and Sydney on 5 continents, the company makes consumer centric decision making a reality for more than a third of the world’s best brands such as BBC World, Heineken, IKEA, L’Oreal, MasterCard, Philips, Volkswagen, Uber and Unilever.
