EFF Commander In Chief Julius Malema Endorses Tshepo Jeans
EFF Commander In Chief Julius Malema Endorses Tshepo Jeans. In a video posted on Twitter yesterday, Julius Malema praised Tshepo Jeans Founder, Tshepo Mohlala saying “You are fighting where you are, no free jeans for anyone, if anything for free, it must come from Louis Vuitton, you can’t afford to give away one jean. No favour, nothing, if they don’t want to buy from you, keep them until their mind is liberated they will know that this is where we need to buy from because through him we support small business.” Malema went on to say that he will support the brand and buy some jeans and gave away 5 jeans to people who had good comments on the post.
The Tshepo Jeans brand was also recently endorsed by football club Orlando Pirates, as its squad wore Tshepo Jeans ahead of their Soweto derby match against Kaizer Chiefs this past weekend. This is within the plans of Mohlala as he told Daily Sun that, “This year, Tshepo Jeans is just looking to continue to grow. We are working on different collaborations and partnerships, aligning ourselves with artists, designers and brands that have a similar vision to ours.”
This is also a perfect brand endorsement as Malema and Mohlala have a similar vision of creating economic transformation for black people. With Julius Malema’s reach and influence Tshepo Jeans brand will soon become a household name and enter international markets.
Tshepo Jeans is a lifestyle brand founded in South Africa; the brand offers a range of bespoke denim clothing and ready-to-wear products, the brand has established itself in the hearts and minds of ordinary South Africans and people across the world, where its brand has been applauded. The brand’s decision to specialise in denim is due to its distinctly nostalgic character and its ability to tell stories. Mohlala’s love of fashion started at home where he was raised by his mother, his aunt and his grandmother, each of them played a part in making him who he is today.
