SA Actress Omuhle Gela Announces New Partnership With The Finery Gin
SA Actress Omuhle Gela Announces New Partnership With The Finery Gin. South African actress Omuhle Gela took to Instagram to announce her new partnership with Gin brand, ‘The Finery Gin’. The actress expressed her excitement about the partnership as she said that she can not wait to create beautiful memories with the brand.
The post read, “New month, New beginnings So excited to announce that I’ve joined the @thefinerygin SA team as their new Brand ambassador. Looking forward to creating memorable moments and yummy GIN cocktails!!! AVAILABLE IN LIQOUR STORES NATIONWIDE.” The Finery Gin is a handcrafted gin made in small batches, using the finest South African ingredients. The Gin is available in Grapefruit, Cucumber & Elderflower. Securing an endorsement deal for a celebrity with a big following is one of the best ways they can utilise their fame to gain an extra income. Brands all over the world have come to trust the influencer marketing strategy as it has been helping a lot of companies to reach a wider target market and therefore increase their sales.
Celebrities can therefore choose which brands they would want to associate with their own brand as this will determine what kind of content is published on their social media platforms. Big corporations have began investing heavily in this type of marketing as the world is becoming more and more reliant on social media platforms such as Facebook, Instagram and Twitter to advertise and communicate to millions of people effectively.
Having a celebrity endorsement can do a lot for a company, as they will be seen using their products and their fans will also be inclined to support the brand that’s being endorsed as they mostly support anything their favourite celebrity does. This creates loyal customers for the brand which is a win-win partnership. The partnership with Omuhle Gela is set to give The Finery Gin a lot of exposure as they do their campaigns because they will be receiving more media coverage due to Gela’s celebrity status.
