SA Home Cleaning Start-Up SweepSouth Acquires Egyptian Start-Up Filkhedma
SA Home Cleaning Start-Up SweepSouth Acquires Egyptian Start-Up Filkhedma. South African home cleaning startup SweepSouth announced that it has acquired Egyptian startup Filkhedma. The company did not disclose the value of the deal but this marks SweepSouth expansion into Egypt.
The acquisition means that SweepSouth will be one of a few African startups operating in the continent’s four key tech ecosystems of South Africa, Egypt, Kenya, and Nigeria. It also means that all markets will have access to new services almost immediately, while the company as a whole will be primed for further expansion into other parts of Africa and the Middle East.
Filkhedma is Egypt’s leading home services marketplace operating across three cities and serving tens of thousands of customers with cleaning, maintenance, and beauty services while empowering over 2 000 service providers through technology with consistent incomes and professional development. “We are thrilled to have Filkhedma as part of the SweepSouth family,” said Aisha Pandor, CEO and Co-founder of SweepSouth on Naspers Foundry’s website. “It’s not only their services that align with ours, but also their values and culture. Just like us, Filkhedma is passionate about providing quality and trusted home services, while creating work opportunities for those who need it most.”
Co-founder Alen Ribic added, “We’ve proven out our technology and operational expertise in numerous markets in sub-Saharan Africa, and this acquisition gives us the opportunity to extend that reach into Egypt, a huge market with millions of households. Coming together with the Filkhedma team represents the next phase of building SweepSouth into a global platform that will continue to expand our services not only on the continent but further abroad as well.”
SweepSouth is on a mission to build a company that has a large reach in the African continent, this is why this acquisition is regarded as a stepping stone towards its pursuit of conquering other African markets.
