Brutal Fruit Launches ‘You Belong’ Fragrance

This year, external validation is out and self-love, self-acceptance and the confidence of belonging is definitely in. That’s why the brand most loved by

South African women is launching a world-first to celebrate a sisterhood that uplifts and positively affects all those they encounter: introducing You Belong, a fragrance by Brutal Fruit.

“It may seem unexpected, a fragrance – (laughs) but in actual fact it makes perfect sense that we are fortunate enough to be able to bring our consumers such a unique offering, a scent which truly embodies and personifies that You Belong to AFFECT. We are so excited to share the You Belong fragrance with our South African consumers and we hope that the narrative continues to resonate, with everyone. We stand firm in our mantra and what better way to affect your entrance into a room or own a moment than with how you smell and how that scent makes you feel. The scent is simply incredible. We are very proud of this journey we are on” says Ramona Kayembe Marketing MANAGER Brutal Fruit South Africa.

Crafted in partnership with master perfumers and inspired by Brutal Fruit lovers, You Belong is a one-of-a-kind fragrance that blends sparkling citrus and floral top notes with a middle of sandalwood, plum and peach, subtly underscored by a base of tonka beans, labdanum and precious woods. The resulting bouquet is an elegant, visceral experience that carries with it the feeling of belonging. If #YouBelongToAffect, then You Belong is the ultimate accessory for you.