Drip Footwear Founder Lekau Sehoana Reflects On The Brand’s Partnership With BMW Midrand Dealership
Drip Footwear Founder Lekau Sehoana Reflects On The Brand’s Partnership With BMW Midrand Dealership. Drip Footwear Founder Lekau Sehoana took to Twitter to reflect on the brand’s partnership with BMW Midrand Dealership. He detailed how their partnership started and how it has grown.
The post read, “A few Months ago we tried something very crazy. We built a Drip Store inside the BMW Midrand Dealership. We started off with MINI Midrand, when you bought a Mini, you’d get a Drip that matches your new Car. To the Current Corporate Partnership that sees both Brands Winning.”
The Drip Footwear brand has grown tremendously over the last few years, this is because of its rising popularity among South African sneaker lovers and the strategic partnerships it has formed with other companies. The brand has been built on the motto of inspiring people to achieve their goals. The company seeks to show that it is possible for someone to build a brand from scratch to where it forms corporate partnerships with big organisations.
The founder of the brand Lekau Sehoana along with the marketing team of the company have managed to grow and position the brand into a position where it has reached mass commercial appeal. This is due to the stylish and trendy designs of the shoes as well as the marketing behind. Partnerships such as this are meant to enhance the brand’s presence so that both companies can eventually benefit when the work start paying off.
Building a shoe store inside the BMW Dealership is something unique that sets the Drip brand apart as its brand value will increase due to its association with BMW. It also seems there is more that this partnership will offer to the public in the near future as the companies have formed a corporate partnership.
