Clothing Store Markham Partners With Local Designers Yay Abe And African Ginger
Clothing Store Markham Partners With Local Designers Yay Abe And African Ginger. Clothing store Markham took to Instagram to announce that it has partnered with South African local designers Yay Abe and African Ginger in order to create a vibrant clothing collection.
The post read, “The fresh MKM collab with Yay Abe and African Ginger is here to keep you warm all winter 22, mixed into a rainbow palette of inspired, proudly South African designs Cop the new and limited edition capsule online and in-store now!” Russell Abrahams is a Cape Town-based illustrator, and founder of the illustration studio, Yay Abe. As an extension of his personality, his designs are best described as colourful, playful and able to own any space. His past collaborations have included local and international fashion retailers and the Nothing’s Too Hot for Hunter’s campaign for Hunter’s Dry. His flat, minimalist-but-bright pieces, which are characterised by thick outlines and vivid colours, paradoxically resist stillness. Instead, these contemporary designs send the eye flying, one line running into the next, shapes shifting and swimming in a lucid, relaxed, hypnotic way.
African Ginger is a Johannesburg-based illustrator and multimedia artist, his real name is Seth Pimentel. African Ginger kicked off his career at six years old by colouring outside the lines, causing his teacher to recognise the Basquiat-style force of his work. Since then, he has taken to his art with an unbridled love that extends from watercolour and ink to digital illustration. Despite the freer elements of his pieces, he skillfully knits his unrestrained strokes into a canvas of cohesion, so much so that it’s easy to find yourself suddenly immersed in his work’s embellished intricacies.
This season, Markham’s fresh collaboration with Yay Abe and African Ginger aims to keep the winter blues at bay – or, at the very least, mixed into a rainbow palette of inspired, proudly South African designs. With a range of everything from hats to hoodies, these local designers aims to cover its customers from head to toe so that they can stay warm in a fiery array of bright colours and contemporary patterns.
