How Lilly Loompa Aims To Create Beautiful Homeware Products Through Upcycling Waste Materials
How Lilly Loompa Aims To Create Beautiful Homeware Products Through Upcycling Waste Materials. Lilly Loompa Upcycled Hip Homeware was formally launched with an online auction in September 2016. The initial company was registered in 2004 as a Jewellery company and has gone through an organic metamorphosis since then.
Designer, upcycling queen, pioneer, and self-confessed homebody, Lizl Naude has over 20 years of combined experience in design, entrepreneurship and upcycling. She is a Social Entrepreneur from Cape Town, South Africa. She heads up her design business Lilly Loompa, a company that creates beautiful homeware made by upcycling waste materials. All materials are carefully sourced from waste and sustainably reimagined as beautiful, yet purposeful products.
“In 2004 I had a freak accident when I fell off the stairs in our home. I was bed-ridden for 6 weeks and became truly bored. I started making costume jewellery while in bed. When I went back to work many of my fellow colleagues started ordering my pieces. Thus Lilly Loompa, the creative company, was born. I reached some level of success, but wanted to move to the next level. After my first daughter was born, I went to study Interior Decorating and pursued that field for the following few years. In 2011, when living in Johannesburg, I started a lifestyle and DIY blog where I posted about my DIY stints, building small-scale furniture. Years later we experienced a series of burglaries and losses, and we needed furniture for our home. My business was thus informally born, out of necessity. I needed furniture and products for my home and looked to my immediate environment formaterial and inspiration.” Naude said on the company’s website.
Naude explained that back in the day, her younger cousins could not pronounce her name, so they called her Lilly. Later in her teen years, Charlie and the Chocolate Factory became her favourite children’s book and she loved the “Oompa Loompa” characters. It just seemed natural that she names her business, Lilly Loompa, as she believes it is an extension of her.
