Oppo Celebrates 3 Years Of Growth And Expansion Across Southern Africa
Oppo Celebrates 3 Years Of Growth And Expansion Across Southern Africa. Oppo South Africa, a dynamic contender in the fiercely competitive South African smartphone market, marks a significant milestone as it celebrates three years of strategic innovation and sustained growth. In a landscape traditionally dominated by industry giants, Oppo has solidified its position as one of the top four smartphone brands in South Africa, underlining its commitment to delivering state-of-the-art technology with accessibility at its core.
“We have hit our target to ship one million units within our first three years,” announces Liam Faurie, head of go-to-market and operations at Oppo. “This is testament to our success and growing customer base. Our focus now turns to the rest of the continent as we drive innovation, accessibility, and growth. We have established a presence in neighbouring countries, including Angola, Botswana, Namibia, Swaziland, and Lesotho. This marks our strides in bolstering our regional presence.”
Oppo’s presence across all major South African mobile operators, including Vodacom, Cell C, MTN, Telkom and rain, has played a pivotal role in the brand’s impressive ascent. This strategic collaboration has expanded Oppo’s reach and made its innovative smartphones readily accessible to consumers from all walks of life.
Faurie underscores this achievement, stating: “Oppo’s journey in South Africa has been a story of growth, powered by our dedicated team and valuable partnerships with mobile operators and channel partners who have shared our vision from day one. As we celebrate three years in South Africa, we recognise that our people and strategic alliances are the driving force behind our journey.”
Oppo’s commitment extends beyond smartphones, as exemplified by the recent offering of 50 Reno Academy Bursaries to young women in the Amy Foundation Entrepreneurship Development Programme. The Reno Academy equips aspiring photographers, content creators, and creatives with skills to thrive in the creative industry, contributing to its overall growth.
Strategic partnerships with iconic South African entities, including Orlando Pirates, the Springboks, and SA Fashion Week, exemplify its commitment to embracing local culture and aspirations. These collaborations not only enhance brand visibility but also demonstrate the brand’s role as an integral part of South African culture.
