JA South Africa Partners With Absa To Empower SA Youth With Entrepreneurship Education
JA South Africa Partners With Absa To Empower SA Youth With Entrepreneurship Education. Junior Achievement South Africa (JA South Africa) is thrilled to have launched a dynamic partnership with A to implement the Enterprise Programme Plus (EP+), culminating in the prestigious JA Company of the Year competition.
The JA Company of the Year competition, JA South Africa’s flagship event, brings together Grade 10 and 11 learners from across the country. These aspiring young entrepreneurs compete in their respective provinces, with the winners advancing to the national finals in Gauteng. This year’s Company of the Year competition is themed GreenOvation and will see learners combine environmental sustainability and innovation, focusing on solutions and technologies that address environmental challenges and promote sustainability.
Through JA’s Enterprise Programme Plus—a comprehensive suite of entrepreneurship, financial literacy and work readiness programmes—students conceive, launch, and manage their own businesses. This hands-on experience equips them with practical skills essential for success in the business world.
The partnership between Junior Achievement South Africa and Absa aims to empower high school learners to see entrepreneurship as a viable career option and to foster an entrepreneurial spirit throughout South Africa. The partnership was officially launched at St. Barnabas Technical School on Friday, 26 July 2024, showcasing the commitment of both organisations to making entrepreneurship education a cornerstone of economic growth in South Africa.
“The partnership with Absa aligns perfectly with Junior Achievement South Africa’s strategy to prepare South African youth to succeed in the global economy. Entrepreneurship education has been a key driver in fostering entrepreneurial thinking, and we are excited to witness the stories that will emerge from the 1,000 young people participating in the programme. We are dedicated to empowering tomorrow’s leaders with the skills and mindset needed to build thriving communities,” said Nelo Spies, Executive Director of Junior Achievement South Africa.
“For Absa, being an active force for good means investing in the future of our young people. Partnering with Junior Achievement is crucial to our mission of achieving financial inclusion through entrepreneurship. By Teaching entrepreneurship in high schools, we equip students with essential skills that foster lifelong success, job creation and economic resilience. We are excited to collaborate with Junior Achievement South Africa and look forward to inspiring entrepreneurial journeys of our youth, says Dr. Steven Zwane, Absa’s Managing Executive of Corporate Citizenship.
Making a meaningful contribution to the communities in which we operate, and being an active force for good is at the very heart of Absa’s brand and business promise, ‘Your story matters’. To this end, breaking barriers and empowering people in society, sports and the workplace are ingrained in the Absa DNA. In the spirit of stimulating Financial Inclusion through Entrepreneurship, Absa has put the finishing touches on a flagship new Ready to Work Programme, which aligns to our revised focus, including the enhanced “Ready to Trade” business curriculum, providing end-to-end guidance from business planning, registration, to trading (all the for the benefit of small business and entrepreneurs).
Moreover, this Youth Month, Absa celebrated the unique stories of the next generation of creators and innovators through entrepreneurship and financial literacy programmes throughout the month. Absa also partnered with young filmmaker – Ntokozo Mlaba, winner of the Young Filmmaker Award at the 2024 Joburg Film Festival (who was also awarded a financial sponsorship by Absa). Absa supported Ntokozo in hosting a series of free community film screenings to celebrate Youth Day and the contributions of the youth to South Africa’s freedom.
The launch event and this partnership signify a significant step towards nurturing a generation of innovative thinkers and entrepreneurs who will drive South Africa’s economic future. By investing in these young minds, Junior Achievement South Africa and Absa are not only shaping individual futures but also laying the groundwork for a more prosperous and entrepreneurial nation.
