New Online Store for Cyclists Brings Global Brands to South Africa
New Online Store for Cyclists Brings Global Brands to South Africa. Cycling enthusiasts across South Africa now have access to a new online store, Eat Sleep Cycle, offering a hand-picked selection of premium cycling and endurance sport brands. This platform is designed to serve mountain bikers, gravel riders, road cyclists, and triathletes seeking high-quality gear, performance nutrition and accessories from globally recognized names.
The cycling industry is rich with brands, yet few truly differentiate themselves. The Eat Sleep Cycle store seeks to highlight brands with compelling stories and a focus on innovation and performance. The store’s goal is to provide South African cyclists with access to gear and accessories that go beyond the conventional, emphasizing quality and individuality. “This is about connecting cyclists with brands that offer both performance benefits and unique character,” said Russ Gittleson, co-founder of Eat Sleep Cycle. “We’ve focused on partnering with distributors and manufacturers who share a passion for excellence, ensuring that riders can find something distinctive and meaningful that helps elevate both their performance and enjoyment
Highlighted Brands Available on the Platform
- Knog: This Australian brand, known for its functional and stylish cycling accessories, reintroduces its innovative lighting solutions and new bike and luggage tracking products to South Africa. They also have a large selection of bicycle lights.
- Peaty’s: Developed by downhill mountain biking legend Steve Peat, Peaty’s offers biodegradable cleaning and lubrication solutions along with cutting-edge grips and tool-wraps.
- Nova Ride: This French manufacturer specializes in carbon ceramic derailleur systems designed for maximum efficiency and precision, appealing to performance-driven cyclists, without breaking the bank!
- Ciclovation: A brand celebrated for its premium handlebar tape, blending ergonomic comfort with a vibrant array of colours, hue’s and textures for deep personalization.
- Torq: A scientifically developed range of performance nutrition products created to maximise energy absorption and recovery whilst maintaining gut comfort, featuring organic and natural ingredients and an innovative fuelling system. Great for cyclists, runners and multi-sports activities.
Eat Sleep Cycle is designed to ensure accessibility for cyclists across South Africa, offering reliable delivery services and a user-friendly online shopping experience. In 2025, the platform plans to introduce additional global brands to the South African market, further expanding its offerings for cyclists and endurance athletes.
