Business

DJ Sbu’s Mofaya Brand Announces Its Partnership With Makro

DJ Sbu’s Mofaya Brand Announces Its Partnership With Makro. South African soft drink and energy drink beverage company Mofaya took to Twitter to announce that it has partnered with Makro and its beverages will now be available at Makro stores nationwide.

The post read, “🔥🔥 IZINDABA EZISHISAYO 🔥🔥 MOFAYA ENERGY DRINK IS NOW AVAILABLE AT MAKRO STORES COUNTRYWIDE!🔥🔥🔥 @mofaya_official @Makro_SA #UmliloObandayo #IgniteYourMind #MoFayaOfficial #MoFaya #EnergyDrink #MoFayaEnergyDrink⁠ #MakroSA https://t.co/DRLlf1nkrK” MoFaya is a brand that stands for quality and symbolizes true African energy. The company aims to empower and encourage as this has become so synonymous with the brand.

This is a another huge milestone for the MoFaya brand as it seeks to break barriers and make sure that it gives hope to young black kids who also have dreams of building businesses. Getting one’s products into big retail stores in South Africa is a very difficult task, especially if one is black and has no connections or funding. This is because the distribution channels that are used by these retail stores have already made business deals with established brands that span over years and it is often difficult for newly established brands to penetrate these distribution channels.

The company has proved once again that the MoFaya brand is a sustainable business that has made a lot of impact in the South African beverage industry as it continues to break barriers and set standards for aspiring entrepreneurs. When the company was still in its early stages, most retail stores, let alone the large corporations didn’t want to have Mofaya products in their shelves as it was an unknown brand, the company didn’t let this stop them as they took to the streets and sold the beverages on the ground and then the brand became popular.

Now it has business partnerships with large corporations such as Makro. This shows that people shouldn’t give up on their business aspirations at the sight of a challenge but they should think of solutions to overcome the challenge.

By Thomas Chiothamisi
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