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Jay-Z’s Armand De Brignac Announces Partnership With Luxury Brand LVHM

Jay-Z’s Armand De Brignac Announces Partnership With Luxury Brand LVHM. Roc Nation a full-service entertainment company founded by Jay-Z in 2008 took to twitter to announce Shawn “Jay-Z” Carter’s partnership with LVMH, a French multinational corporation and conglomerate specializing in luxury goods, headquartered in Paris, France.

The tweet read, “Shawn Jay-Z Carter is pleased to announce a partnership with Moet Hennessy as they acquire a 50% stake in Armand de Brignac. The partnership reflects a shared vision between Moet Hennessy and Shawn Jay-Z Carter for the future of this iconic Maison.”

With its striking look and natural appeal to a global and diverse luxury consumer, Armand de Brignac has brought unprecedented innovation and energy to the Champagne category since 2006. It has been a worldwide success with a strong presence in North America, Asia, and Europe, and over 500 000 bottles sold in 2019, in particular with an outstanding position in the high energy channels.

“For years we have been following the fantastic success of Armand de Brignac and admiring their ability to challenge some of the rules of the Champagne category. Often referred to as “Ace of Spades”, Armand de Brignac breaks barriers and reflects contemporary luxury, while preserving the traditions of the Champagne terroirs. Today, we are incredibly proud to be partnering with them and believe that the combination of our Champagne experience and international network coupled with Shawn JAY-Z Carter’s vision, the strength of the Armand de Brignac brand and quality of its range of prestige cuvées will allow us to take the business to new heights across the world”, Philippe Schaus, President & CEO of Moët Hennessy said in a statement.

Jay-Z is a renowned musician and businessman as he has built his empire through various ventures that are not only limited to the music business. He has various companies to his name such as Rocawear, 40/40 Club and Roc Nation. This partnership with Moet Hennessy will see Jay-Z taking a big step towards making his wine brand a globally recognised brand.

“I’m proud to welcome the Arnault family into ours through this partnership that began with Alexandre Arnault and continued with his father Bernard Arnault and Philippe Schaus, at my home in Los Angeles. It is a partnership that has felt familiar the entire time. We are confident that the sheer power of the Moët Hennessy global distribution framework, its unparalleled portfolio strength and its long-established track record of excellence in developing luxury brands will give Armand de Brignac the commercial power it needs to grow and flourish even further” Shawn JAY-Z Carter said in a statement.

By Thomas Chiothamisi

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