Kwality Holdings and Waste2Wear Partner to Introduce Blockchain-Verified Recycled Products
Kwality Holdings and Waste2Wear Partner to Introduce Blockchain-Verified Recycled Products. Kwality Holdings has partnered with global sustainable textiles manufacturer Waste2Wear to introduce blockchain-verified recycled products to the South African market, marking what the companies describe as a new approach to product traceability and environmental verification.
According to Kwality Holdings, the partnership will bring fully traceable products made from post-consumer recycled plastics to South Africa. The company said Waste2Wear combines circular manufacturing with blockchain-enabled traceability, independent verification and environmental impact reporting.
Chief executive officer Shahzaadee Ballim said the partnership is built around providing measurable proof of sustainability.
“The future of sustainability is not making claims but being able to prove them,” she said.
Ballim noted that South Africa already has established recycling and recycled product suppliers, but said Waste2Wear’s offering differs through its use of internationally recognised certification, patent-pending verification technology and advanced traceability systems.
She added that the partnership aims to address challenges related to transparency and independent verification in sustainability reporting.
From mid-2026, the companies plan to introduce verified recycled products across several categories, including reusable shopping bags, hospitality, medical and workwear uniforms, packaging, conference bags, backpacks, business accessories and laptop bags.
According to Waste2Wear, every product is supported by a customer-accessible QR code linked to a digital traceability record. The information provides details on material origin, processing, manufacturing and environmental impact.
The verification process is supported by independent partners. German testing institute Wessling validates Waste2Wear’s patent-pending RA-3 recycled-content verification technology, while independently validated methodologies are used to measure environmental impact across supply chains.
Ballim said the partnership originated after Kwality Holdings received a customer enquiry for sustainable shopping bags and began evaluating products available internationally.
She said the search highlighted the difficulty of independently verifying many sustainability claims, ultimately leading to the collaboration with Waste2Wear.
Waste2Wear chief executive officer George Tsogas said he welcomed the partnership, describing it as an opportunity to expand into the South African market.
According to the companies, Waste2Wear’s product solutions have demonstrated reductions of up to 88% in energy consumption, 71% in carbon emissions and 46% in water usage compared with conventional virgin-material production, depending on the product category and application.
Kwality Holdings commercial director Nicole Sykes said the company believes businesses have a responsibility to create measurable environmental impact alongside commercial success.
