South African Footwear Brand Drip Embrace Local Clothing Brand At Its 14th Store Opening

South African Footwear Brand Drip Embrace Local Clothing Brand At Its 14th Store Opening. Founder of South African Footwear Brand Drip, Lekau Sehoana, took to Twitter to announce that the business has officially opened its 14th Store at Phola Mall KwaMhlanga. He also shine a light on a local clothing brand called Sqomani Wear. The founder wore the local label’s clothes alongside the staff at his store.

The post read, “Today we wore @SQ_Sqomani ‘s brand for our 14th Store Opening at Phola Mall, KwaMhlanga. Next week we’re opening our 15th Store at Mimosa Mall, Bloemfontein. Please tag Brands you know on this tweet, with Pictures so that we can buy and wear your brand at Mimosa. #DripFootwear”

Sqomani Authentic wear is a lifestyle apparel from Mpumalanga (Siyabuswa). The brand name “Sqomani” comes from one who prides himself in looking good and dressing well. The name Sqomani further describes an individual who is stylish, elegant, good – looking with majestic fashion sense.

The founder of Sqomani Nkosinathi Masilela also took to Twitter to express his joy of working with Drip Footwear and being able to dress the staff. The post read, “Happy To Announce that @SqomaniWear will dress the whole staff of @DRIPFootWear when they open their 14th Store at Phola Mall this coming Saturday. Thank you @LekauSehoana for the opportunity Collaboration is key as we push each other forward. #VukaNdebele #Ndebele”

Drip Footwear is more than just a sneaker. It is a brand that is dedicated to working with customers to design the future. Design and Quality are at the core of everything it does. The company is accessible and it collaborates with others to amplify its impact. It strives to be a dependable, responsive, imaginative and passionate brand. It’s mission is to inspire customers to define their great, irrespective of where they come from.

The story of Drip Footwear dates back to 2003, were founder Lekau Sehoana had to make the most out of what he had, which sparked innovation and creativity. Growing up in an informal settlement of Ivory Park, Lekau Sehoana, didn’t have any shoes to wear. He then saw an old torn sneaker and redesigned it using Denim and Polyurethane. This sneaker became a local hit and led him to making an entry into the shoe making business.

By Thomas Chiothamisi

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