SA Rapper AKA Parts Ways With Cruz Vodka
SA Rapper AKA Parts Ways With Cruz Vodka. South African rapper and entrepreneur AKA has announced that he is parting ways with Cruz Vodka as he plans on launching his own alcohol brand.
AKA said in a statement, “A good day in the office today- while the Cruz brands will forever remain both in my heart and my bar, I’ve taken the decision to evolve my business and will be launching my own spirit brand in the near future. As such my name will be removed from the Cruz Watermelon bottle, and Banana will exit in summer. Much love to the @cruzvodka Family for their understanding and for supporting this new chapter of my life.”
AKA has been in a business partnership with Cruz Vodka for the last few years, he managed to secure his own signature favoured bottle as the Brand’s ambassador but now he seeks to build his own brand that will compete in the market. The company released a statement regarding the changes to the deal, it read, “Dear Cruz Family, Post lengthy discussions, Kiernan (AKA) has shared his ambition to create his own spirit brand with the Cruz management team. He outlined a change in his business model from AKA partner to AKA owned brands. We appreciate his vision and agree that it’s the logical next step for him. While AKA will remain an integral part of the Cruz family and a valued business partner, as per his request, we will be phasing his name off the Cruz Watermelon bottle and will phase Cruz Banana.”
The statement continued to say, “ Out of the market this summer. Going forward the AKA brand name will be reserved for AKA owned products. This will happen in a phased manner from May-October 2022. We are excited to see what the Supamega will bring to the South African drinks market as he enters this exciting new period in his career.”
