SA Broadcaster Msizi James Launches His New ‘Gaya Coffee’ Coffee Brand. Gaya is a local, sustainable and ethically sourced coffee company that was established by South African Broadcaster Msizi James and his fiancé Angela that produces unique blends of delicious coffee. The DJ took to Twitter to make the announcement of the launch. The tweet read, “Here it is. My fiancé and I have started our own coffee brand. After month of tasting and trialling I’m So excited to introduce you to Gaya coffee company. Gaya is the Zulu word for grind.”
The company explains that Gaya is the Zulu word for grind. It also has a double meaning. Gaia, in Greek mythology is the personification of the earth. Gaya was established in the year 2021 with the vision of creating a coffee brand that is aspirational yet attainable. Gaya aims to bridge the gap between specialty coffee and commercial coffee, a coffee that can be enjoyed by both casuals and connoisseurs.
Gaya was established to introduce coffee to people who have not yet tasted the kind of coffee that is considered to be the best among the rest. The brand’s motto is “The Flavour of Africa in every cup” so it’s signature blend comprises mostly of roasts from Tanzania with a touch of South American coffee from Brazil to be exact so that it can add that chocolaty taste.
Gaya Coffee explained on the company’s website of how Msizi James’ love for coffee came about, it said, “Having been born and raised in Durban, It was only in 2018 that Msizi traded tea for coffee and has never looked back. He moved to Johannesburg in 2017 and was introduced to “good” coffee by friends who are in the coffee business themselves. From then he was hooked. He quickly developed an interest for the business side of coffee too.”
The company went on to say that Msizi has always been someone who believes in combining passion with business, and it was in 2020 that he took the leap of faith and combined his passion for people, coffee and good food when he opened up his first of many Cafes, From Ground Up Café and the next step from there was to start a coffee brand.