How 30 South Aims To Poduce Sustainable Sunglasses To Make A Positive Impact On The Environment. The name 30 South is abbreviated from the 30th parallel line of latitude, or South 30° (degrees) South. It is the meridian that bisects the country, pretty much forming its centreline. The company wanted its business and products to be a balance of what South Africans want and need from their eyewear products.
The company recently moved to Cape Town and organized beach cleanups in Kommetjie. It partnered with SA Surfing and it is selling limited edition sunglasses at the market to support their youth development programs. 30 South shifted from making traditional sunglasses to using recycled ocean plastics in its products. Its goal is to prioritise purpose over profit and care about the future of the planet for generations to come.
30 South uses recycled ocean plastics to create frames, minimizing its environmental impact with eco-friendly colouring and recycled packaging. It is picky when it comes to how it’s brand is represented, where it positions itself, and who it associates with. The company only aligns with initiatives that match its ethos in some way, and Bay Harbour Market does. It is a vibrant melting pot of South African talent, with great ethical and local brands.
30 South appreciates help with cleanup efforts. The company believes that young people are leading the way in promoting environmental change by staying informed and holding companies accountable. They’re making a positive impact and driving progress. Hence, Bay Harbour Market is proud to be a part of the great work that 30 South is doing.