Cape Town Entertainment Start-Up HitChat Manages To Secure $225 000 In Investments
Cape Town Entertainment Start-Up HitChat Manages To Secure $225 000 In Investments. Cape Town-based entertainment start-up HitChat has secured $225 000 in a Series A funding round from undisclosed international investor partners. Nicole Landgraff, co-founder and CEO told Venture Burn that, “We have just finished an audition process to launch a new girl band. Thousands of girls from disadvantaged communities in South Africa have auditioned but only six girls will become the girl band. The girls will live together in a house in Cape Town and get trained daily to become the next big act. The members are being announced this month.”
The company was founded in 2019, as a social enterprise that focuses on uplifting township communities through music and the professional production of music. Erik Grönwall, co-founder of HitChat told Venture Burn that, “On behalf of the HitChat team, I want to thank all the investors for supporting the HitChat cause. Thanks to the investments we can now expand to more territories, empower even more youth, create equality of opportunity and create entertainment in the communities that need it the most.”
HitChat is an Africa-based entertainment company. It creates affordable on-the-ground and digital entertainment in emerging markets by finding, developing and launching acts within a unique T-pop concept. Its mission is to empower people and create equal opportunities with the most powerful and universal force on earth – music. It is the leading entertainment company in emerging markets and also the leading entertainment company in townships.
The company has also partnered with Ayoba, MTN, Simply Africa, Music Time, Cold Fever and Project Playground. It holds regular auditions and initiatives to scout the best talent in communities in South Africa. Its first phase was held in Philipphi, a township in Western Cape, where it was seeking to find talented young people so that it can help them with elevating their talent or career. This is a bold step for the investors as most investments that happen in the start-up sector are primarily technology based. This should set a precedent that start-ups in other industries or fields are also viable for investment.
