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Torga Optical Aims To Provide Affordable Eyewear By Manufacturing Their Own Spectacles

Torga Optical Aims To Provide Affordable Eyewear By Manufacturing Their Own Spectacles. Torga Optical is an international vertically integrated eyewear chain. Its mission is to empower its customers to get the eyewear they need. The company is headquartered in Johannesburg with retail and manufacturing facilities nationally in South Africa and beyond.

Torga Optical is a fast growing national chain of over 100 retail optical stores with qualified eye care professionals and offers clients quality and real value on all their eyewear needs. It is the only optical chain in South Africa that owns and operates its own state-of-the-art lens manufacturing facility (in Cape Town) that uses German precision Free Form lens technology. This is where all Torga lenses are manufactured and it means that their clients get the very latest technology lenses at great value prices. The company believes that the very latest in German precision lens technology does not have to cost clients a fortune. All Torga Optical frames are designed, following the latest European fashion trends, and manufactured in-house, further cutting out middlemen and further reducing the cost to Torga Optical customers. Torga Optical doesn’t just offer customers spectacles – it offers them a wide selection of fashionable eyewear with real value that will suit the customers’ lifestyle, visual needs, image and budget.

These lenses are customised to fit the clients’ specific visual and lifestyle requirements. From professional athletes to pilots; whether the customer’s work environment requires them to wear prescription safety eyewear or the customer is behind a digital device all day; whether their style is conservative or fashionable, classic, quirky or sporty , Torga Optical has the visual solution to suit their lifestyle and their individuality. Torga has 800+ exclusive styles of glasses and sunglasses, with 300 exclusive new designs released every year.

Franchise opportunities are available for Optometrists to join the Torga Optical Team in major retail centres throughout South Africa. Torga Optical offers an innovative business model to make it relatively easy for one to open their practice within the Torga Optical brand.  It provides extensive training in matters key to a successful practice. One needs to be an Optometrist passionate about client professional care and service, optical fashion, lens technology solutions, and the business of optometry to be able to run a Torga Optical franchise successfully.

By Thomas Chiothamisi

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