How Cool Ideas Integrated Communications Is Uplifting The Community Through Social Transformation
How Cool Ideas Integrated Communications Is Uplifting The Community Through Social Transformation. Cool Ideas Integrated Communications (CII247) is a Development Communications and Social Transformation Agency. The company is an expert in people focused, Social Transformative Marketing and Communication Packages. It considers itself and its staff as innovation advocates, systematic change agents who believe in communications for impact.
Over the past few years, the company has facilitated on-the-ground communication through social mobilisation, personal door-to-door interaction, word of mouth and face-to-face community engagement. It has developed and utilised non-conventional campaigning & media products and platforms.
Cool Ideas Integrated Communications’ intellectual property reservoir includes acting as Community Media Liaison, facilitation generic to more audience specific focus groups for research and hosted targeted social events to ensure sustainability. It does so with sensitivity, sincerity and identification with its stakeholders and audiences by ensuring all processes are transparent.
The company’s core work is to interpret and entrench through action the often difficult messages of change in order to produce “Can do individuals and Communities”. It specialises in facilitation of Community Conversations as spaces for interaction, change and transfer. Cool Ideas Integrated embraces the disciplines of Developmental Communications and Social Marketing, and strives to package these as communication solutions to Government and Institutions; Civil Society Organisations; SED (CSI) Programmes and Corporate Organisations.
The company prides itself in the art of the application of commercial marketing concepts, knowledge, and techniques to non-commercial spaces and for targeted ends (such as campaigns against drugs, binge drinking, smoking and risky behaviours) for the society’s well-being. Cool Ideas Integrated is a developmental Integrated Communications Entity that works through on-the-ground communications.
The key clients of Cool Ideas are Ochre Communications, Zanenza Communications and Nelson Mandela Foundation’s Dialogue Programme and Transnet. The company conceptualised and implemented the Nelson Mandela Foundation’s 46664 Youth Community Dialogues Programme. It also implemented the Transnet Culture Change Programme as Ochre Media Social Mobilisation and Outreach partners. Cool Ideas Integrated also implemented the Legal Aid Board Social Mobilisation Campaign, doing demand generation for Justice Centres.
