Sihle’s Brew Is A Coffee Brand That Aims To Be The Leading Brand In The Coffee Brewing Industry
Sihle’s Brew Is A Coffee Brand That Aims To Be The Leading Brand In The Coffee Brewing Industry. This unique coffee brewery, has its company’s specialty blends made from start to finish by coffee originator, roaster and barista Sihle Magubane. He personally selects the beans and blends, roasts and retails them himself. Sihle’s Brew is South Africa’s first individually black-owned coffee brand.
Sihle sources his beans from Africa’s best coffee plantations in Ethiopia, Kenya and Tanzania (his supplier is in the process of acquiring Fair Trade Certification), and takes care personally to ensure that his quality standards are met during every step of the process. His comprehensive approach takes patience, dedication and skill and his clients can taste the difference in every sip. With his coffee products growing in reputation, the sky is the limit.
“I started Sihle’s Brew because of the passion I have for coffee. Where I used to work there were a lot of limitations in relation to introducing my fresh ideas. One day I just decided to open my own business; and that is how Sihle’s Brew was born.” Magubane said on the company’s website.
Sihle Magubane’s life was turned around when his adventures in coffee began a decade ago. Almost by chance in 2003 he was selected for training at the Ciro Coffee Academy, where he obtained the comprehensive International Barista Certificate through City & Guilds, an internationally accredited training body. Before that he had been struggling to support his family, working as a gardener since he became the sole provider for his siblings at just 16 years old. Sihle’s passion for coffee was instantaneous. Love and talent blossomed, and after a decade of experience in the field as a renowned barista and trainer (coffee sales at one of his clients’ restaurants shot up five times in just a month after he’d trained their staff) Sihle was inspired to strike out and launch his own brand. Sihle still provides training at coffee shops and restaurants as part of his comprehensive package, and he continues to grow and develop the Sihle’s Brew coffee brand.
