Virgin Active Announces The Acquisition Of Real Foods Group
Virgin Active Announces The Acquisition Of Real Foods Group. Virgin Active has announced that it has acquired the nutrition assets of The Real Foods Group for GBP28.6 million (R583 148 280,00). Upon implementation, the Real Foods Group nutrition assets will be combined with Virgin Active to create a wellness group.
Dean Kowarski, Group CEO of Virgin Active said in a statement, “This is an incredibly exciting moment for Virgin Active and The Real Foods Group. Both brands have been pioneers in their respective wellness fields, building local and international reputations for excellence. On the back of today’s transaction, we now have the opportunity to combine our skills to deliver a complete health offer around both fitness and nutrition so that our members can meet their health goals more successfully. This, alongside the additional investment in the business, positions Virgin Active strongly to deliver growth over the long term.”
The new capital will be used to support the business’ ongoing recovery and to accelerate future growth. This will include investing in existing physical spaces, developing new product and service offerings, embracing digital and cutting-edge technologies and pioneering new innovations to improve customer experience and increase member engagement.
Real Foods Group was founded by Dean Kowarski in 2013 and it acquired the Kauai business in 2015 and has subsequently grown the business from 100 stores to 204 stores. Dean has been active in, and has an in-depth understanding and passion for, the health and wellness space for many years. The Real Foods deal combines leaders in both the fitness and nutrition fields.
Virgin Active is a global leader in the Health Club sector. Since it opened its first club in 1999, it has grown to over 230 clubs, with close to a million members employing over 25,000 people across eight countries.
