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Apple Overtakes Samsung As The Biggest Smartphone Retailer In The World!

Apple Overtakes Samsung As The Biggest Smartphone Retailer In The World! Apple overtook Samsung to become the largest smart phone seller worldwide in the fourth quarter of 2020, this was not achieved by Apple since 2016, according to market data by Gartner. The launch of the 5G iPhone 12 series helped Apple record double-digit growth in the fourth quarter of 2020. Apple surpassed Samsung to retake the number one global smart phone vendor spot.

“The sales of more 5G smart phones and lower-to-mid-tier smart phones minimised the market decline in the fourth quarter of 2020. Even as consumers remained cautious in their spending and held off on some discretionary purchases, 5G smart phones and pro-camera features encouraged some end users to purchase new smart phones or upgrade their current smart phones in the quarter.” Anshul Gupta, senior research director at Gartner told Business Tech.

“In 2021, the availability of lower end 5G smart phones and innovative features will be deciding factors for end users to upgrade their existing smart phones. The rising demand for affordable 5G smart phones outside China will boost smart phone sales in 2021.” Gupta added.

The report notes Huawei saw a sharp decline in sales of 41% during the quarter, falling behind Xiaomi and Oppo as the fifth largest handset maker. The sales of the Huawei smart phones were affected by the ban of Google applications by the US government. People were no longer buying Huawei phones as they mostly use Google’s applications.

According to a report from Canalys last month new research indicates that Apple shipped around 82 million iPhones in the fourth quarter of 2020, pushing it to become the world’s number one smart phone vendor. According to Canalys in the fourth quarter of 2020, worldwide smart phone shipments reached 359.6 million units, a small decline of 2% year-on-year. Apple shipped its most iPhones ever in a single quarter, at 81.8 million units, up 4% against the previous year. Samsung took second place, shipping 62.0 million units for a -12% decline.

By Thomas Chiothamisi

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