Thesis Lifestyle Seeks To Inspire Young People To Define Themselves. Thesis Lifestyle is a Sowetan based street wear brand that has established themselves in four main areas including retail, events management, clothing and social outreach. All of which form part of the brand’s core identity. Since its inception, the brands evolution has set out to encompass the vibrancy of youth culture in South Africa and stands by the mantra, “with all that we do we believe in the power of Defining Yourself and collaborating with others.”
Since inception, Thesis Lifestyle (formerly Thesis Concept Store) has been a place for creatives to acquaint themselves with like-minded individuals. It is pleased to continue to provide this platform for creatives, and 15 years later, people still choose Thesis as a platform to express and define themselves.
With a finger on the pulse of the street culture and style, the founder of Thesis Lifestyle, Wandile Zondo and his partner Galebowe Mahlatsi create street wear that they hope will inspire the next generation to define themselves. The company collaborated with KFC to produce a vibrant clothing collection. The Thesis x KFC Collection includes an exclusive run of bespoke T-shirts, vests, tote bags and bucket hats. These were designed to reflect what they believe KFC founder Colonel Sanders would be proud to see and experience if he were to visit the streets of South Africa today.
50% of all sales of the collection went towards the KFC Add Hope programme, so fans can go 50/50 with KFC to support more children who need it most. “Bringing together the original style of street wear in Soweto, with the original flavour and flare of KFC, we want this range to tell a story that salutes the South African people of KFC, from their thousands of employees to their millions of fans. Thesis is more than just a brand, it’s a lifestyle, and the same is true about KFC, it is a part of our culture.” Zondo told Independent Online.