Businesses Owned By Wendy Appelbaum

Businesses Owned By Wendy Appelbaum. Wendy Appelbaum is a South African entrepreneur. Wendy Appelbaum is a director of the Wits Donald Gordon Medical Centre (Pty) Limited, which is a post-graduate teaching hospital of the University of the Witwatersrand. She is also a trustee of the World Wide Fund for Nature South Africa. According to Entrepreneur Mag, she has an estimated net worth of around R4. 7 Billion which she has earned from her various businesses. Below are some of the businesses owned by Wendy Appelbaum.


DeMorgenzon, ‘the morning sun,’ was so named as it is the first part of the Stellenboschkloof valley to see the sun because of its high altitude and aspects. It covers the top southern and eastern slopes of Ribbokkop, overlooking the pinnacle of Kanonkop from where a cannon was fired to alert the farms in the region that a ship had put into Table Bay. The first road from Cape Town to Stellenbosch ran through the Stellenbosch Kloof. In 2003 Wendy and Hylton Appelbaum bought DeMorgenzon and have since transformed DeMorgenzon into a 91ha (224 acre) garden vineyard, where abundant wildflowers grow between the vines.

Wendy Appelbaum Foundation

Wendy formed the Wendy Appelbaum Foundation, which supports programs addressing the education concerns of South African women. Wendy Appelbaum is a dedicated philanthropist who sees giving as a sign of success and a way of life. According to her, she just doesn’t believe in giving money and term it charity, she believes in tackling major societal problems and funding initiatives that stand a chance of effecting real change and real improvement in people’s lives.

Wendy Appelbaum Institute for Women’s Health

In 2011, she opened the Wendy Appelbaum Institute for Women’s Health. “It’s well established that women are the rocks upon whom our communities rest – all too often they are single-handedly mother, caregiver and breadwinner, but women get a raw deal medically. Often, men have routine physical checkups as part of their employment relationships but women are lucky if they see a gynaecologist occasionally. We do have more than two moving parts. I’m very concerned that South Africa has no cancer registry, and, consequently, the statistics are woefully inadequate.” Appelbaum told News24.

By Thomas Chiothamisi

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