Online Market Research Start-Up Nudge Insights Seeks To Highlight Africa’s Diversity Through Market Research

Online Market Research Start-Up Nudge Insights Seeks To Highlight Africa’s Diversity Through Market Research. Whether it is consumers, audiences, customers or staff, Nudge Insights uses the power of technology and an understanding of human motivations to uncover powerful insights so that its clients can grow. The world is changing and moving fast, that’s why everything it does is about delivering rapid, actionable insights.

The company believes that the African continent is diverse, unique, growing and constantly changing. It also believes that Africa is a vibrant tapestry made up of many cultures, languages, colours and complexities. This is why the company is skilled at helping its clients make sense of the diverse needs, motivations and aspirations of the people in the African continent. Since its inception in 2012, nudge has pioneered online market research in Africa. Nudge Insights has been able to identify three trends that are shaping African communities across the continent which are Constant innovation in technology which accelerates change; Hyper-competition which gives consumers the power of choice and Empowered consumers who will be searching, engaging, trading and sharing their opinions online.

This knowledge makes the company plugged into these changes and has a deep understanding of African people, culture and psychology. The company believes it is now best-placed to understand and translate its client’s needs into action. Its processes and strategies have always been completely technology driven, making the company genetically digital. Teamwork is central as to how the company functions internally, as well as with its clients. The Nudge team is more than just a collection of talented specialists; it is made up of passionate individuals, knowledgeable generalists, innovators and trend-setters.

The company is flexible enough in its approach in that it has a strong team of experienced insights and analytical professionals who will leverage thought leadership to deliver a customised approach which best fits its client’s insights needs. It is also able to recruit 20-50 participants into a dynamic online qualitative discussion which takes place over 1-4 days depending on the insights needs and clients can observe from the comfort of their home or workplace and get real-time insights.

By Thomas Chiothamisi

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