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Entrepreneurship Start-Up Education Economics Aims To Assist Potential Entrepreneurs To Discover Their Purpose

Entrepreneurship Start-Up Education Economics Aims To Assist Potential Entrepreneurs To Discover Their Purpose. Education Economics is an EdTech start up with the aim of creating technology to amplify, sensitise and assist the individual to become more knowledgeable about his or her abilities, aspirations, and values about work. With its intervention, it hopes to encourage all South Africans to become critical thinkers, creative problem solvers and skilled decision makers based on where their strengths are in order to become people of purpose instead of merely trained linearly for a specific job.

Its intervention seeks to give an individual the opportunity to realise their potential and stand a fair chance to lead fulfilling lives. Currently in the market there are tools that assist only with career planning which is basically mapping career data to learners, teachers and mentors, and assisting in making well-informed good career decisions. The company has created tools that offer career advice, career guidance and career counselling ALL IN ONE PLATFORM. To do this, it has used psychology theory from first principles.

The company believes that the typical one-on-one counselling paradigm may work well in first world countries; it is not a viable model for South Africa. It believes that what is needed is a paradigm that is appropriate for and applicable to the large majority of the country’s population that remains in desperate need of this form of career counselling. The company’s purpose is to encourage all South Africans to become independent thinkers, creative problem solvers and skilled decision makers based on where their strengths are so that they can fulfil their purpose. As much as this may be a social intervention, the company is proof positive that there is money to be made.

The company also announced that it was recently given permission by the Claremont Graduate University in California to use their research on purpose measure so that people can measure their level of purpose, their results are downloadable and confidential to them.

By Thomas Chiothamisi

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