Property Point Launches Women-Only Cohort to Strengthen SA Property Sector
Property Point Launches Women-Only Cohort to Strengthen SA Property Sector. Property Point has introduced a new women-only cohort of entrepreneurs into its enterprise and supplier development programme, designed to enhance the competitiveness of women-led businesses in South Africa’s property and built environment sector.
The initiative, funded by Growthpoint Properties Limited, focuses on helping women-owned businesses build systems, credibility, and track records that enable them to compete effectively within industry supply chains.
“Too often, women-led businesses are judged before they are heard, especially in an industry where relationships and reputation carry real weight,” said Carmine Fritz, Senior Programme Manager at Property Point. “This cohort is about turning capability into credibility. Not by talk, but by doing the work that makes a business easier to trust.”
The programme runs over two years, beginning with onboarding and baseline assessments. These include one-on-one engagements and site visits where necessary. The assessments inform tailored development plans, which are reviewed quarterly to track progress and ensure businesses are consistently improving.
“We are not in the business of handing out contracts, and we do not make promises we cannot keep,” added Desigan Chetty, Chief Operating Officer at Property Point. “What we do is help entrepreneurs become consistently deliverable. When a business can show that it can execute reliably, it becomes easier for the market to say yes.”
Participants in the new cohort include Ukhozi Pipeline, Etshehadi Construction and Services, Pro Naturae Consultancy and Services, Ram-Cooper, Mikateko Trading Enterprise, Jaybeezz Trading and Projects, Adelia Creations Enterprise, Ocacile Fire Solution, Deeming Solutions, Peak A Site, Novanti Property Solutions, and Preview Future Projects.
By equipping these businesses with the tools to succeed, Property Point aims to strengthen women’s participation in the property sector, fostering inclusivity and long-term growth in one of South Africa’s most competitive industries.
