South Africa’s Tea Market Diversifies as Brands Expand Flavours, Functions and Uses
South Africa’s Tea Market Diversifies as Brands Expand Flavours, Functions and Uses. South Africa’s tea market is evolving as manufacturers expand beyond traditional offerings to respond to changing consumer preferences and consumption occasions, according to Insight Survey’s South African Tea Industry Market Sizing & Competitor Analysis Insights Report 2026.
While Black Tea remains an important part of the local market, the report highlights growing interest in flavoured, functional and alternative teas, giving consumers more choice in how tea is prepared, consumed and enjoyed.
The global tea market is forecast to grow from approximately $59.1 billion in 2026 to $73.8 billion by 2030, representing a compound annual growth rate (CAGR) of approximately 5.7%.
South Africa’s tea market recorded a CAGR of approximately 11.2% between 2020 and 2025 and is forecast to grow at approximately 7.6% between 2026 and 2030. Green Tea is expected to record a CAGR of approximately 10.2% over the same period.
Product innovation is contributing to the expanding range. Twinings offers fruit infusions including Strawberry and Mango and Peach and Passion Fruit, while Tetley’s flavoured Green Tea range includes Lemon, Mint and Apple. Carmién has expanded its functional Rooibos offering with blends such as Ashwagandha with Ginseng, Ginger and Chai.
Brands are also introducing products for different consumption occasions. Five Roses launched Mocktail Infusions in Rose Lemonade and Strawberry Lime flavours in February 2026. Tetley expanded its Chai Latte range with Condensed Milk Chai Latte, alongside its Original and Vanilla variants.
In March 2026, Carmién introduced Lekker & Goed Rooibos Cooking Teabags in Pure Rooibos and Spicy Rooibos Masala Chai. The products are designed for use in savoury and sweet dishes, extending Rooibos into culinary applications.
The 64-page Insight Survey report examines market sizing, competitors, manufacturers, distributors, retailers, product ranges, company news, marketing initiatives and competitor strategies within South Africa’s tea industry.
