Siya Kolisi Announced As South African Tourism’s New Global Advocate
Siya Kolisi Announced As South African Tourism’s New Global Advocate. South Africa boasts diverse and breathtaking landscapes, wildlife, wide open spaces, and a 3000-kilometer coastline with some of the best beaches in the world.
In promoting the best of South Africa, South African Tourism revealed, in a moving 90-second video entitled “The Best Of Us”, that South Africa’s rugby captain, Siya Kolisi, is the marketing entities’ new global brand advocate. The world-acclaimed Springbok captain is the first of the advocates who form part of a new global campaign that looks to celebrate the country’s excellence by profiling and partnering with South Africans who are making waves on the global stage in their various fields including sports, arts and culture, academia etc.
“With the Rugby World Cup starting in September in France, and as the Springboks prepare for the upcoming tournament, Siya is the perfect person to partner with South African Tourism in our marketing and promotional efforts as we seek to attract more travellers to come to visit our country. He is an exceptional South African whose story and journey inspire people from various parts of the globe. He is a true South African icon,” says Acting Chief Executive Officer at South African Tourism, Nomasonto Ndlovu.
The partnership between Siya and South African Tourism is in collaboration with Roc Nation Sports International, the world-renowned agency that represents Kolisi locally and internationally.
Hailing from Zwide, a Township in Gqeberha in the Eastern Cape province, Siya has captured the hearts of South Africans and the world as captain of the South African rugby team, the Springboks. He captained the South African team at the 2019 International Rugby World Cup in Yokohama, Japan, defeating England 322-12 in the final to lift the Webb Ellis Cup. This was South Africa’s third World Cup win, tying with New Zealand, and with that Siya became the first black captain of a World Cup-winning side in the history of the sport.
