Business

South African Major Mobile Operators Set To Reduce Data Prices

South African Major Mobile Operators Set To Reduce Data Prices. Vodacom, MTN and Telkom − the three largest mobile operators in SA − have dropped their data prices, saying the reduced rates will drive digital transformation in response to the consequences of the COVID-19 pandemic.

According to IT Web, the three are slashing prices on a number of products. Vodacom reduced costs by a further 14%, on the same day MTN started offering a new “more affordable” range of capped broadband plans, while Telkom launched its new prepaid plan, Thola More, which includes data and extra SMS and calling benefits.

“For the past four years, we have remained relentless and consistent in our approach to democratise access ACCESS Driving innovation through IoT. Sqwidnet can give you the tools to bring your ideas to life. Our aim in reducing these prices is to ensure customers are constantly connected on SA’s leading network. Our purpose is to connect for a better future and ensure no one is left behind in this new digital age. It is one of the most critical ways we believe we can create a more equal society for all.” Jorge Mendes, Chief Officer of Vodacom’s Consumer Business told IT Web.

Mapula Bodibe, Chief Consumer Officer of MTN SA told IT Web that, “Our commitment is to drive connectivity to support the growing work-from-home world through multiple entry points and channels. Established, young and growing businesses looking for acceleration will also benefit, as will those seeking to connect remote branches.”

Andrew Dawson, Executive of Telkom mobile products and services explained to IT Web that, “Essentially, customers will be rewarded with free all-network data, on-net minutes and SMSes as specified in the product offer, every time they recharge with R5 or more. The introduction of the Thola More tariff plan is in line with our data-led consumer strategy, which is a response to the ever-changing data needs of our customers who challenge us to continuously improve our products’ value propositions to meet those needs. The replaced offering was outdated in the current market conditions and we have observed that more and more, data is becoming a priority in the lives of our customers in addition to minutes; what better way for them to sample our data offering for a holistic experience with our brand.”

By Thomas Chiothamisi

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