Business

Cassper Nyovest Opens Ups About His Next Business Venture

Cassper Nyovest Opens Ups About His Next Business Venture. In an interview on BET Africa’s Behind The Story, South African Rapper and Businessman Cassper Nyovest told Pearl Thusi that his next business venture is going to be in property. Cassper says he plans on making a huge amount of money and investing it into property. He has been very vocal about his ambition of being the first SA Hip Hop billionaire and he seems to be very focused in achieving this goal.

Cassper Nyovest isn’t new to the business world as he is one of the richest rappers in the country. He has several businesses under his name that are very successful. With his track record in business, this next venture into property might see Nyovest reaching closer to reaching the exclusive billionaires club.

Born and raised in Mahikeng, North West, he is regarded as one of the most successful artist in South Africa. In 2014, he established his own record label, Family Tree Records. Nyovest rose to fame with the release of his debut studio album, Tsholofelo (2014) which produced the successful singles “Gusheshe” and “Doc Shebeleza”.

Nyovest garnered several endorsement deals with various companies, notably with vodka brand, Ciroc which is one of his biggest endorsement deals in his career so far. Their endorsement began in 2017, when Nyovest displayed in his music video, Tito Bowen several Croc bottles. Ciroc then unveiled their deal with Nyovest. In 2015, Nyovest endorsed with MTN and AG Mobile in launching a smart phone named, AG Hashtag which was inspired and partly designed by him. He also endorsed with other brands including, Shoprite, Samsung South Africa, Coca-Cola, KFC SA, Castle Lite and Nike SA.

Throughout his career Nyovest has been able to make savvy business deals that have put him at the top of the South African music industry; this has in turn resulted in the growth of his investments and business ventures. He owns his own record label called Family Tree; he also has a clothing brand as well as a construction company and is now venturing into property. With these business moves Cassper Nyovest is definitely heading in the right direction in achieving his goal of being a billionaire.

By Thomas Chiothamisi

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